General information about the company
Cristall-Lefortovo Trade Holding (founded 1999) is one of the Russian alcohol market leaders, a company focused on production and distribution of its own versatile portfolio of private label brands in vodka-liquor, wine and cognac segments.
The Holding embraces 4 Moscow-based trading houses alongside with regional presence through representative offices and subsidiaries in all Russian federal districts plus a transportation company with over 100 trucks of different capacity allowing to carry out deliveries on POS, local and interregional levels.
The Company’s vodka-liquor beverages are produced with the Moscow Cristall distillery, the largest Russia’s enterprise with century-long traditions.
Throughout its existence the Company could boast impeccable business record and impressive performance results due to highly qualified professional team with over 900 headcount and reliable dealership partners all over Russia.
Cristall-Lefortovo is ranked 1st in terms of sales volume in Moscow and in Moscow region with 24,8% market share (in decaliters) outperforming its immediate competitor by 56,85% according Nielsen Research Company (based on February 2010 – March 2011 results).
The company is ranked 107th among all Russian private companies in terms of sales proceeds being the only alcohol-trading company in the ranking (Forbes magazine, Russian version, October 2006).
The core of Cristall-Lefortovo products` array constitute 6 own vodka and liquor brands: Etalon, Staraya Moskva (Old-time Moscow), Posolskaya (Ambassador), Zimnaya doroga (Winter Way), Prazdnichnaya (Holiday) and Medal.
Esperanto vin project embraces the Company’s private label portfolio in non-vodka segments including Chilean, Argentinean, Italian, Spanish, French, Australian, South African wines, French cognac: Enigma del Inca (Chile), Los Elegidos (Chile), El Vencedor (Argentina), Chateau de Grenadier (France), Le Grenadier (France), Enigma Africanas (SAR), Equilibrium (Australia), as well as Grenadier cognac (France).
Customers` ultimate satisfaction requires vigorous counterfeit efforts – hence each bottle of our vodka has a symmetric laser graving КРИСТАЛЛ on both its cap and its neck. By the bottle opening the symmetry is broken and thus illegal refilling of bottles is prevented.
Cristall-Lefortovo has an official Kremlin Purveyor title assigned by the Presidential Property Management Department of the Russian Federation, thereby Etalon, Staraya Moskva, Posolskaya products are supplied to the Kremlin, Government, State Duma and Federation Council of the Russian Federation.
The Holding is an active exporter of its products which can boast stable demand in over 20 countries all over the world: Armenia, Azerbaijan, Bulgaria, Vietnam, Germany, Georgia, Denmark, Israel, Kazakhstan, China, Kyrgyzstan, Latvia, Mexico, Moldova, Poland, Romania, the USA, Tajikistan, Taiwan, Turkey, Uzbekistan, France, Croatia, Estonia.